At Just Like Joanne, everything begins with one incredible woman — my mom.

When I was young, I watched her chase her dreams with unstoppable determination. She spent eight years going to night school while raising a family until she proudly earned her master’s degree. Our weekends were often spent at the library or the dining room table, surrounded by books and ambition.

She started her career at the bottom, as a bank teller, but my mom wasn’t one to settle. She climbed the ranks, step by step, until she became Chief Financial Officer — all while fighting for fair pay, respect, and the space women deserve at the table.

Even when life threw her its greatest challenge — a glioblastoma brain tumor — she met it head-on with the same fierce strength and grace that defined her life. Through every treatment, through every obstacle, she never wavered. She was a warrior until the very end.

Just Like Joanne is more than a name — it’s a tribute to her strength, resilience, and heart. It’s for the women who fight for their dreams, lift others as they rise, and show up even when the world tells them they can’t.

Every quote, every product, every message is designed to remind you: you are strong, you are capable, and you can do hard things — just like Joanne.